Branding consulting; choosing and implementing a successful brand strategy

Branding consulting is a set of activities carried out by a branding consultant or agency to design and implement a brand identity and strategy in a targeted manner. A brand consultant helps your business grow and establish its position in the following ways:

Market research and competitor analysis
Definition of Brand Positioning
Creating a visual and verbal brand image
Developing a brand book and communication strategy

Branding is not just designing a logo or choosing a beautiful name for your business; it is a strategic process to create a brand identity, position, and reputation in the minds of your audience. Branding consulting helps you navigate this path purposefully and based on marketing knowledge, market research, and specialized experience. When a brand does not have a specific strategy, it is registered in the customer’s mind as a name without identity. However, by taking advantage of professional branding, you can create a distinctive position in the market, convey the brand message clearly, and gain the trust of customers.

To receive professional branding consulting services from the Ideh Rahyab team, you can contact us and benefit from free consultation.

Take the first step with us!

Every business needs a roadmap to grow. We will clear the path to your success with analysis, ideation, and careful planning.

What is the branding consulting process like?

Branding consulting is a step-by-step, continuous process that starts with brand recognition and continues through its ongoing optimization. Below, we examine the key steps in implementing branding consulting:

Current brand analysis and evaluation stage

First, the current state of your brand is comprehensively reviewed. Using specialized tools, the consultant analyzes customer awareness, their mental image of the brand, and your position compared to competitors. The result of this stage is a clear understanding of your brand’s strengths and weaknesses, which determines the future direction.

Strategy and action plan development

After the analysis, an operational roadmap is designed for your brand. In this stage, the brand’s positioning in the market, unique value proposition, and target customer personas are determined. Your brand messaging and story are also shaped to define the brand’s visual and verbal identity.

Implementing and monitoring brand execution

This stage includes designing a visual identity (such as a logo and corporate colors), compiling a brand book, and implementing communication campaigns. The consultant’s continuous supervision at this stage ensures that all actions are carried out in an integrated and coordinated manner so that the brand message is properly conveyed to the audience.

Continuous brand evaluation and optimization

Finally, brand performance is continuously evaluated using key performance indicators (KPIs) and customer feedback. This step ensures that your brand is always in tune with market changes and customer behavior, and remains competitive and up-to-date.

Price list...

VIP Plan

At Ide Rahyab, we have designed our tariffs to be transparent and based on the real needs of your business so that you can experience the best results with any budget.

Professional plan

00/000/000 million

title
title
title
title
title
title
title
title
title
title

Medium plan

00/000/000 million

Poor plan

00/000/000 million

Our work samples

Project name

Frequently Asked Questions About Branding Consulting

How much does branding consulting cost?

The cost of branding consulting depends on several factors:

The size of the business (small, medium or large)

The type of services required (brand analysis, strategy development, visual identity design, etc.)

The length of time you will work with the consultant

Brand consultants typically charge hourly, per project, or for a long-term contract. Therefore, it is not possible to give a fixed figure, but on average it ranges from a few million tomans to hundreds of millions, depending on the project.

How long does brand consulting take?

The duration of a branding consultation depends on the goals and scope of the project:

For a brand audit: usually a few weeks
For brand strategy and identity design: between 2 and 4 months
For full implementation and monitoring: may last a year or more

Branding is an ongoing process, not a one-time task. Even after the strategy is implemented, the brand needs to be regularly evaluated and optimized.

Is it necessary for small businesses too?

Yes;

Even more than big companies!
Small businesses often have limited budgets and face tougher competition. The right branding consultancy can help them:

Differentiate in a crowded market
Spend limited marketing budgets more wisely
Build loyal customers

What is the difference between personal and corporate branding?

Personal Branding:
Focuses on presenting an individual as an independent brand. Example: consultants, trainers, freelancers or managers who want to have a strong professional image.
Key entities: Individual personality, skills, personal values, communication network.
Corporate Branding:
Focuses on the identity and position of a company in the market. Example: Apple, Samsung or Digikala.
Key entities: Products, services, organizational culture, visual identity, target customers.

What are the key branding consulting services included in Idea Rahyab?

Branding consulting is not limited to providing general advice; it includes a set of specialized services, each of which is part of the puzzle of a brand’s success. Below, we will introduce you to the most important branding consulting services:

Developing a brand strategy

A brand strategy is a roadmap that outlines the direction a brand will take. In this step, a brand consultant designs a comprehensive strategic framework by examining business goals, target audiences, and market conditions.

The most important parts of brand strategy include:

Defining Vision and Mission
Brand Core Values
Setting short-term and long-term brand goals
Brand Message and Tone of Voice

Brand Identity Design

Brand identity is a set of visual and verbal characteristics that distinguish a brand from its competitors. This includes:

Brand name
Logo
Colors and typography
Brand tone and message

Domestic and international market research

Market research is an integral part of branding consulting. A brand consultant gathers data about customer behavior, competitors, and market trends to help guide decision-making.

This research can include:

Customer questionnaires and surveys
Sales data and purchasing behavior analysis
Examining competitors at the domestic and international levels

Brand Positioning

Brand positioning is about defining where your brand should be in the mind of the customer. For example, should your brand be perceived as an economical option or a luxury brand?

A brand consultant defines a distinctive and sustainable position for the brand by analyzing the market and understanding the audience.

Naming and choosing a brand slogan (Naming & Slogan)

The brand name is the first point of contact with the audience and should be simple, distinctive, and memorable. Choosing a slogan also helps the brand convey its core message in a short and effective way.

The slogan you choose for your brand should have the following characteristics:

Ability to legally register and internet domain
Communication with brand identity and values
Charm and power of association

Choosing corporate colors and brand fonts

Colors and fonts play an important role in a brand’s visual identity and subconsciously affect customers’ emotions.

For example:

Blue → sense of trust and security
Red → energy and excitement
Simple fonts → formality and seriousness
Handwritten fonts → sincerity and creativity

Visual identity and brand book design

A brand book is a document that defines all the rules and standards of brand identity.

This document includes:

How to use the logo
Brand color codes
Fonts and typography
Graphic design style
Brand communication tone

Brand in the digital environment UI/UX

In the digital world, user experience (UX) and user interface (UI) design are an integral part of branding.

A website or app should not only be functional, but also convey the feel and personality of the brand. For example:

Minimalist design for luxury brands
Colorful and dynamic design for youth-friendly brands
Simple and smooth user experience for service brands

What are the secrets to building a lasting brand?

The branding process is not limited to designing a visual identity and formulating a strategy. A strong brand requires complementary elements and entities that deepen the connection with the audience and increase the brand’s longevity in the customer’s mind. Let’s get acquainted with these entities:

Brand Archetype

An archetype is a pattern that defines a brand’s personality based on psychological and cultural characteristics. For example:

Hero brand → courage and boldness (like Nike)
Caregiver brand → care and support (e.g. Johnson & Johnson)
“Creator” brand → innovation and creativity (like Lego)

Brand Storytelling

A brand story is one of the most powerful branding tools. It should:

Show how the brand was born.
What problem does it solve in the customer’s life?
What values does it pursue?

For example: Apple has been able to convey a simple but powerful message to its audience with the story of “Challenging the Status Quo and Creating Innovation.”

Understanding the target market and customer persona

Without a thorough understanding of the customer, no branding will be successful. In this section, the brand consultant answers key questions by designing a buyer persona:

Who is our ideal customer?
What are her needs and concerns?
How do you make purchasing decisions?
In which channels (digital or traditional) is it most present?

Product, service, personal and place branding

Branding is not just for large companies; it can be applied in various fields:

Product branding: creating a distinctive identity for a product (such as Coca-Cola)
Service branding: building trust through quality and customer experience (like Airbnb)
Personal Branding: Introducing individuals as a brand (like Elon Musk)
Place Branding: Creating an identity for a city or country (e.g. “I NY”)

The role of branding in increasing customer loyalty

Branding is the experience a customer has throughout their interaction with your business. When your brand is intelligently designed and managed, this positive and lasting experience can lead to increased customer loyalty.

1. Creating a unique identity and personality

Successful branding creates a distinct personality and identity for a business. This identity can be conveyed through a logo, corporate colors, slogan, and even tone of voice. When a customer feels connected to a brand with a consistent and trustworthy personality, their loyalty increases dramatically.

2. Emotional connection with the customer

Loyalty is not simply about functional satisfaction; it is more about the emotional connection and value that a brand creates with a customer. Brands that share values and beliefs with their customers turn customers into loyal supporters.

3. Consistency and integrity in the customer experience

One of the golden principles of branding is to provide a seamless experience across all customer touch points, from your website and social media to after-sales service. This integration of brand message and image builds trust and encourages repeat purchases.

4. Impact on brand value

A strong brand increases the value of your products or services in the customer’s mind, even if they are more expensive. When a customer feels that choosing your brand is more valuable than their competitors, they are more motivated to continue working with you.

If you intend to implement effective branding that will multiply your customer loyalty, you can use the branding consulting services of Ideh Rahyab Digital Marketing Agency and take your brand to success faster.

What is branding consulting like in the international market?

Expanding your business to international markets is a great opportunity for growth and market share. But entering the global market is not enough just by producing a good product. The brand must be able to adapt to the cultural, economic and competitive conditions of the destination. Branding consulting in this area provides a clear path to success.

/ . . name if it has a negative meaning. Choosing colors and symbols that are appropriate for the target culture. Adjusting the communication tone based on local values.

Main Section	Explanation Examples	Methods The Role of Branding	Consulting
Foreign market entry strategy:	Choosing a model for entering a new market:	direct entry, local partnership, franchise	or agency; analyzing the market and choosing the best entry model based on brand goals.
Export consulting and cooperation with business partners.	Creating a sustainable business network	Selecting appropriate distribution channels, finding sales representatives, understanding export and import laws, negotiations	and international contracts. Facilitating communications, reducing risk, and ensuring regulatory compliance.
Brand compatibility with the target culture and language	Brand adaptation to the target culture. Changing the brand	Localizing the message and designing a visual identity	that is compatible with the target culture.

Stay in touch with us.

Getting advice can get you off to a better start!

10% discount for all new customers!