Most popular questions

Digital marketing is the tactics for digital marketing through online channels, which includes various techniques such as SEO, SEM link building, email marketing, affiliate marketing, and PPC.

Different types of digital marketing include:

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content Marketing
Email Marketing
Social Media Marketing
E-Commerce Marketing

SEO or search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of users in search engines. SEO is the process of obtaining traffic from a website or actual searches in search engines.

In click-through advertising, advertisers pay ad publishers (site owners or site hosts) for each click. Unlike SEO services, the results are not long-lasting and your site will be removed from the results after your budget runs out.

A responsive website improves the performance of a website across different platforms such as desktop, mobile, and tablet. In fact, by making a website responsive, we ensure that the user has a good view of the website regardless of the device they are viewing it on. The process of making a website responsive involves a combination of layout, images, and grids.

SEO services will help you get visibility in search engines and get organic traffic related to your services, while SEM is a marketing to buy space in search results pages. In simple terms, you pay Google to have your link in the first search results and when your account is not charged, you are no longer in the first results.

Content marketing is a strategic content approach that focuses on producing and distributing relevant, valuable, and consistent content to attract and retain customers and drive them to a profitable customer. The main reasons companies use content marketing include: increased sales, cost savings, better and more loyal customers.

Through YouTube or video sharing sites, you can create more engaging images and videos that can lead to traffic, social media reach, brand awareness, and return on investment.

This marketing method promotes your brand’s content across social media channels to increase brand awareness and website traffic.

Another important question in digital marketing is the difference between Adwords and Adsense, as one has to use both at some point and therefore needs to know about them.

Example: “With AdWords, you can use the Google network for business advertising purposes. With AdSense, you can place or reserve advertising space for Google ads on websites. You can use them together to get the most out of the Google advertising network.