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Graphic design, or visual identity design, is a set of graphic elements, colors, typography, logos, and visual style that visually represents your brand’s personality. This identity is the brand’s visual language; a language that conveys your message, values, and business position to the audience without the need for words. A professional visual identity makes your brand memorable in the customer’s mind, differentiates itself from competitors, and creates a seamless experience across all touchpoints; from business cards and packaging to social media and websites.
Visual Identity is a set of graphic elements that shape the look and feel of your brand. This set includes:
- Logo and image symbol
- Brand color palette and proper use of colors
- Typography and brand fonts
- Icons and complementary graphic elements
- Photography style and brand imagery
- Layout and design grid
Every business needs a roadmap to grow. We will clear the path to your success with analysis, ideation, and careful planning.
Why choose us for visual identity design?
Choosing the right team to design your visual identity can make the difference between a mediocre brand and a lasting one. By combining creativity, expertise, and market knowledge, we create an identity for your brand that is not only beautiful, but also effective and lasting.
Experience and expertise of the design team
Our team consists of graphic designers, brand strategists, and marketing specialists who have years of experience in successful domestic and international projects.
- Complete mastery of branding and visual identity principles
- Familiarity with the latest design trends and current technologies
- Using advanced design software such as Adobe Illustrator، Photoshop، Figma و InDesign
With a deep understanding of color, typography, and customer psychology, we create an identity that directly connects with the emotions and needs of your target audience.
Post-project delivery support
Delivering the design file is not the end of our work; we stay with you to ensure that the visual identity is implemented in the best possible way across all your marketing channels.
- Providing guidance on the correct use of brand elements
- Technical support if design changes or adaptations are needed
- Consulting for future visual identity development (adding new templates, campaigns, etc.)
This support will help you ensure that your brand always looks unified and professional as it grows.
- Design 1 simple label
- Up to 2 free revisions
- Paper and simple
- Within 4 to 6 days
- No presentation file or mockup.
- Design 2 professional labels
- Up to 3 free revisions per design
- Paper, metallized, PVC glass
- Within 3 working days
- With mockup
- Design 3 professional labels
- Up to 3 free revisions per design
- Paper, metallized, glass, PVC, fabric, etc.
- Forced and 2 working days
- With presentation file and mockup
- The prices quoted vary based on the level of work, time, and material.
- It is also possible to design and draft designs immediately within one business day, with the difference that the price will be higher.
- It is also possible to perform studies outside of this number. However, the difference will be added to the invoice amount.
- Standard printed files along with the open layer file will be delivered after the project is completed and payment is made.
- The purpose of the presentation file and mockup is to implement the design in the appropriate space and on the desired product to make it easier for the employer to make a final decision on the work.
- Very special or custom designs (special materials, packaging printing, 3D design, 3D printing, blades and printing formulas) can be done in the Rahayab Idea Design Unit.
Visual identity is a set of graphic elements that represent your brand’s personality, including logo and signage design, color palette, typography, icons and graphic elements, photography style, packaging, and social media templates. These elements must be coordinated and integrated to make your brand stand out in the customer’s mind.
Depending on the level of detail and scope of the project, it usually takes between 2 and 6 weeks. Simpler projects like logo design and color palettes are completed faster, while full projects with touchpoint design and brand guides take longer.
Yes. We typically offer 2-3 free revisions after the initial delivery to ensure the final result is exactly what you expected. We also offer support and design updates if needed.
The cost is determined by the scope of services and the complexity of the project. Factors such as the number of elements required, the level of design detail, and the need for market research can all affect the final price. We provide a clear and accurate quote before work begins so you can make an informed decision.
What are the benefits of visual identity design for your brand?
Visual identity design (graphic design) is an investment in the growth and sustainability of your brand in the market. A strong visual identity not only distinguishes your brand from competitors, but also creates a unified and authentic mental image for the audience, which leads to their trust and loyalty.
Differentiation from competitors and consolidation in the customer’s mind
In a market full of similar choices, it’s not enough to have a good product or service; you have to be memorable. A strong visual identity allows you to:
Create a unique identity: Your logo, color palette, typography, and design style will quickly become etched in the customer’s mind. These elements act as your visual signature and make your brand easily recognizable.
Go beyond price competition: When your visual identity is professionally designed, your brand will establish itself in the customer’s mind with its personality, values, and quality, rather than competing on price. This will help you attract loyal customers who are willing to pay more for your brand experience and value.
Establish an emotional connection: A strong visual identity creates an emotional and mental connection with the audience. This connection goes beyond the logical aspects of a purchase and translates into a sense of belonging and loyalty.
Creating consistency across all brand touchpoints
Consistency across all brand interactions (touchpoints) is one of the most important factors for success. This means that every time a customer interacts with your brand, they are presented with a consistent and coherent visual language. These touch points include:
Website and App: Integrated and user-friendly design across digital platforms.
Product packaging: Packaging design that clearly displays the brand identity.
Social media: Visual content with a consistent style and color scheme.
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Main Content
Go beyond price competition: When your visual identity is professionally designed, your brand will establish itself in the customer’s mind with its personality, values, and quality, rather than competing on price. This will help you attract loyal customers who are willing to pay more for your brand experience and value.
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Go beyond price competition: When your visual identity is professionally designed, your brand will establish itself in the customer’s mind with its personality, values, and quality, rather than competing on price. This will help you attract loyal customers who are willing to pay more for your brand experience and value.
Make an emotional connection: A strong visual identity creates an emotional and mental connection with the audience. This connection goes beyond the logical aspects of a purchase and turns into a sense of belonging and loyalty.
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Establish an emotional connection: A strong visual identity creates an emotional and mental connection with the audience. This connection goes beyond the logical aspects of a purchase and translates into a sense of belonging and loyalty.
Creating consistency across all brand touchpoints
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Creating consistency across all brand touchpoints
Consistency across all brand interactions (touchpoints) is one of the most important factors for success. This means that every time a customer interacts with your brand, they are presented with a consistent and coherent visual language. These touchpoints include:
Text
Consistency across all brand interactions (touchpoints) is one of the most important factors for success. This means that every time a customer interacts with your brand, they are presented with a consistent and coherent visual language. These touchpoints include:
Website and app: A unified and user-friendly design across digital platforms.
Text
Website and App: Integrated and user-friendly design across digital platforms.
Product packaging: Packaging design that clearly displays the brand identity.
Text
Product packaging: Packaging design that clearly displays the brand identity.
Social media: Visual content with a consistent style and color scheme.
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Social media: Visual content with a consistent style and color scheme.
Business cards, catalogs, and brochures: All printed materials should follow a specific style.
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This consistency creates “Brand Recognition”; meaning that customers will recognize your business when they see any element of your brand, even without a logo.
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Increase Brand Equity
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A professional visual identity makes your brand appear bigger, more trustworthy, and more authentic in the eyes of customers. This credibility helps to:
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Earn initial trust from new customers: A professional and well-thought-out design sends the message to new customers that they are dealing with a serious and stable business.
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Increase the perceived value of products: Customers are often willing to pay more for a product that has a stronger and more attractive visual identity. This directly helps to increase the profitability of the business.
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Build “Brand Equity”
What are the steps for designing a brand's visual identity in the Rahiyab idea?
Visual identity design is a creative process that aims to design a coherent and lasting visual language for your brand. We work closely with you to ensure that the final result accurately reflects your business’s personality, values, and goals.
1. Initial consultation and discovery of brand needs
First, in a consultation session, we listen carefully to your needs and brand story. Our goal at this stage is to gain a clear picture of the nature of your organization, your long-term and short-term goals, your core values, and your target audience. At this stage, we answer the following questions:
- What are your brand’s current strengths and weaknesses?
- What does your brand’s core message and tone convey to your audience?
- What are your expectations and goals for this design process?
2. Preparing a brief and defining a strategic concept
After gathering initial information, we will create a comprehensive design brief that will be the roadmap for our project. This brief will include the following:
- Brand vision and mission: The ultimate goal and reason your brand exists.
- Differentiating features: What sets you apart from your competitors.
- Initial ideas and creative concepts: Based on your information, we explore several visual ideas.
- Ultimately, a strategic concept is selected that serves as our guiding star throughout all design phases.
3. Market research and competitor analysis
To design a visual identity that is truly unique, we need to understand the competitive environment well. In this step, we analyze the market and consider the following:
- Reviewing the visual identity of successful brands in your field: to identify successful patterns.
- Analyzing competitors’ visual strengths and weaknesses: to learn from their mistakes and find blind spots.
- Identifying visual opportunities: so we can make your brand stand out among competitors.
4. Designing the main elements of the visual identity
This is the main stage of the project. Our design team creates your visual identity based on the concept and brand psychology:
- Logo and visual identity design: A unique and lasting logo that represents your brand identity.
- Logotype creation: Design a brand name with a legible and attractive font.
- Preparing different versions of the logo: including monochrome, horizontal, and vertical versions for use in different environments.
5. Choosing a brand color palette and typography
Colors and fonts directly affect the emotions and perception of the audience. In this step, the following will be done:
- Choosing a primary and complementary color palette: We choose colors that match your brand’s personality.
- Determining color codes: We specify precise color codes (CMYK, RGB, HEX) for use in print and digital.
- Choosing primary and secondary fonts: We select fonts that are legible, beautiful, and fit your brand tone.
- Defining typography principles: We define the principles for using font size, spacing, and style to maintain visual integrity.
6. Designing complementary graphic elements and photographic style
To complete the visual identity, complementary graphic elements are designed:
Exclusive icons and patterns: elements that can be used in packaging, websites, and advertising.
Designing brand labels and stickers: details that help strengthen visual identity.
Defining the photography and imaging style: Determining angles, lighting, and editing images so that all of the brand’s visual content looks unified.
7. Design and implementation at brand touchpoints
In this stage, we transfer the designed visual identity to all of the brand’s touchpoints with the customer. This part includes:
- Printed materials: business cards, letterheads, envelopes, and packaging.
- Digital materials: social media templates, email templates, and websites.
- Products and Packaging: Product design and packaging according to brand identity.
8. Delivery and monitoring of final implementation
Finally, we deliver all the design files to you in the required formats (print and digital). We also oversee the printing and implementation processes to ensure the final quality. This meticulous process ensures that your brand’s visual identity is not only beautiful, but also a powerful tool for growing and establishing your position in the market.
Exploring the importance of psychology in visual identity design
Visual identity design is not just about graphic beauty; it is also based on psychological principles. Every color, shape, and composition can influence a customer’s emotions, perceptions, and even purchasing behavior. Understanding these principles is key to building a brand.
The psychology of colors and their impact on audience perception
Colors are the silent language of your brand, conveying a specific message to your audience without the need for any words. Choosing the right color palette for your brand can have a direct impact on creating a sense of trust, excitement, or calm in your customers:
- Blue: Symbolizes trust, security, and stability. This color is often used by financial, technology, and healthcare brands to convey a sense of reliability.
- Red: A color full of excitement, energy, and urgency. This color is very effective for attracting attention, announcing special sales, or in food brands to stimulate appetite.
- Green: Represents calm, growth, and sustainability. This color is an ideal choice for brands related to the environment, health, and nature.
- زرد: القاکننده انرژی، خلاقیت و خوشبینی. این رنگ اغلب در برندهایی که مخاطبان جوان و پویا دارند، برای ایجاد حس شادی و نشاط به کار میرود.
The Psychology of Shapes and Forms in Logo and Element Design
Visual shapes and forms, like colors, carry a certain semantic and emotional charge. Cleverly incorporating these shapes into logos, patterns, and other brand elements can subconsciously reinforce a brand’s message:
- Circle: Represents intimacy, unity, and sociability. These shapes convey a sense of softness and grace, and are suitable for brands that emphasize connection and community.
- Square and Rectangle: Symbolize strength, stability, and order. These shapes convey a sense of professionalism, structure, and solidity, and are used for corporate and formal brands.
- Triangle: Inspiring energy, innovation, and forward movement. These shapes are often used in brands with a technology and dynamic background.
- Curved lines: Conjure up softness, creativity, and relaxation. In contrast, straight lines convey a sense of seriousness and structuralism.
Gestalt principles and integrated visual experience
Gestalt theory in visual psychology helps us understand how the human mind perceives and organizes visual elements. Using these principles in visual identity design helps create a cohesive and enjoyable experience for the audience:
- Proximity Principle: Elements that are close together are seen as a group or unit. This principle is very useful for arranging text and icons.
- Principle of Similarity: Elements that are similar in color, shape, or size create a single concept in the viewer’s mind.
- Principle of Closure: The human brain automatically perceives incomplete shapes as complete. This principle is used in creative logo design to engage the audience’s mind.
- Continuity Principle: The viewer’s gaze naturally follows continuous paths and lines. This principle helps guide the user’s eye through a design.
By applying these principles to design, we ensure that your brand’s visual identity is not only beautiful, but also psychologically powerful and memorable, positively influencing customers’ purchasing decisions.
What does Idee Rahyab graphic design services include?
| Application | description | service |
| Logo design | :Creating a unique symbol for the brand’s visual identity by adhering to the principles of typography, color and form | ofbranding, commercial differentiation, and marketing. |
| Visual identity design (brand book, corporate colors, fonts | )Preparing comprehensive guidelines for using visual brand | elements, consistency in advertising, quick brand recognition |
| Poster and brochure design | :Creating advertising posters and informational brochures with a basic | layout for events,sales campaigns, and product introductions. |
| Banner and digital content design | ,producing graphic banners and visual content for websites and social | networks, online advertising, increasing CTR |
| UI/UX design for web and application | .User interface and user experience design with a focus on user-friendliness and beauty | .Website design, mobile application |
| Motion graphics and video content | :Creating animated graphic and scenario videos to convey advertising messages | ,training, and brand introductions. |
Distinguish your brand identity with the professional graphic design of the Ideh Rahyab team. From logos to UI/UX and motion graphics, get everything quickly and creatively. You can view the portfolio and place your order today.
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